DAGUPAN CITY, Pangasinan — Known locally and nationally for its milkfish industry and vibrant commerce, Dagupan is emerging as one of Northern Luzon’s economic centers — and Filinvest Land, Inc. says this growth is why it has invested in the city with a long-term view.

Dagupan, with a population of about 174,302 people according to the 2020 census, accounts for over 5.5 % of Pangasinan’s total population and is one of the most densely populated cities in the region. Its land area of around 4,447 hectares makes it relatively compact yet bustling with daily economic activity.

The city has long been the economic heart of Pangasinan, functioning as a financial, commercial, education, and healthcare hub that draws residents from surrounding towns every day. Its strategic location along key road networks further connects it with other major Northern Luzon provinces. 

“We see Dagupan not just growing but evolving as a regional center,” said Tristan Las Marias, Filinvest Land President and CEO. “It’s a city with real momentum — not just in numbers, but in what those numbers mean for people’s livelihoods.” 

FLI’s decision to establish a presence in Dagupan goes beyond mere expansion — it reflects confidence in the city’s trajectory and the communities that make it thrive. The company’s developments are part of its broader strategy to invest in where cities are strengthening foundations that matter to families — access to jobs, schools, healthcare, and everyday services.

Part of the appeal, local observers say, is Dagupan’s resilience and economic diversity. While famously dubbed the “World’s Bangus Capital” for its pond-raised milkfish, the city also hosts numerous banks, trade establishments, and institutions that support business and education across the region. 

As a publicly listed company on the Philippine Stock Exchange, Filinvest Land operates under regular reporting and disclosure requirements — a level of transparency that reinforces its reputation among stakeholders. With more than 50 years in Philippine property development, the firm has built a diverse portfolio across over 55 cities and towns nationwide and delivered projects touching hundreds of thousands of Filipino families.

 

Recent recognitions, including multiple awards at the FIABCI Philippines Property and Real Estate Excellence Awards 2025, with Futura One Dagupan winning GOLD for Mid-Rise of The Year, reflect independent acknowledgment of quality and rigor. 

“Investing here is a vote of confidence in the city and its people,” the company stated. “We are here for the long haul — because Dagupan itself is building for the long term.” 

About Filinvest Land, Inc. (FLI)  

 

Filinvest Land, Inc. (PSE: FLI), a subsidiary of Filinvest Development Corporation (FDC), is one of the Philippines’ leading and multi-awarded full-range property developers. The company is listed on the Philippine Stock Exchange under the trading symbol FLI. 

 

Over the years, FLI has built a diverse portfolio of developments across the country, spanning best-value homes, townships, mixed-use communities, mid-rise and high-rise condominiums, office buildings, shopping centers, and leisure developments. Staying true to its mission, FLI continues to build the Filipino dream by creating sustainable and inclusive communities nationwide. 

 

FLI owns 20% of Filinvest Alabang, Inc., the developer of Filinvest City (244 hectares), South Metro Manila’s premier garden central business district and home to Festival Mall, Filinvest’s flagship mall in Alabang. The company is also developing two townships within the Clark Freeport Special Economic Zone: Filinvest New Clark City (288 hectares) and Filinvest Mimosa+ Leisure City (201 hectares), the latter in partnership with FDC. 

 

For more information, visit www.filinvestland.com 

 

For further information, please contact the following: 

 

For Media and the Public: 

MS. YNA ELLORDA 

Sr. Communications Manager  


yna.ellorda@filinvestland.com