Filinvest Land Secures Jollibee, Chowking, and Mang Inasal for East Town Township

A profound shift in consumer behavior is reshaping the Philippine real estate landscape: modern Filipino families are increasingly bypassing hyper-congested metropolitan cores to secure prime, regional land as a primary wealth-building asset. Responding directly to this demand for inflation-hedged, suburban stability, Filinvest Land has launched its "Kaya Sulit" home deals, offering immediate savings of up to 35% on select residential lots in partnership with leading financial institutions. By lowering the barrier to entry, this nationwide initiative gives buyers the financial runway to lock in highly appreciating land today and build on their own terms tomorrow, seamlessly fueling local economies while anchoring multi-generational security.  According to recent data from the Bangko Sentral ng Pilipinas (BSP), the median price of a home in the National Capital Region (NCR) has reached an astronomical 8.36 million pesos, while residential properties in Areas Outside the National Capital Region (AONCR) remain far more accessible at a median of 3.39 million pesos. Backed by a historic 35.63 billion dollars in cash remittances sent home by overseas Filipinos, buyers are acting on this price gap. As part of a diversified property portfolio, acquiring a residential lot serves as an exceptional standalone investment for long-term capital appreciation and wealth preservation. This behavioral shift allows families to hedge their wealth against inflation while maintaining the financial liquidity and creative freedom to design and construct their dream homes entirely at their own pace.  "We recognize that the ultimate aspiration for every Filipino family is to establish a secure foundation that they can truly call their own, on their own terms," says Aven Valderrama, Filinvest Land Senior Vice President and Residential Business Head. "Owning land is a powerful tool that builds generational wealth and stimulates local business activity right where people reside. Through these attainable deals, we are lowering the barrier to entry, giving everyday families the confidence to spark their own personal growth and lay down roots in thriving, well-connected communities that expand alongside their aspirations."  By prioritizing these regional residential spaces, Filinvest Land does not merely develop real estate; it actively creates the physical infrastructure that underpins localized economic prosperity. Each lot acquired within these master-planned developments serves as a localized cell of economic activity. As families settle in these hubs, they naturally attract retail establishments, academic anchors, and critical infrastructure, establishing a highly productive cycle where localized commerce thrives. This intentional regional footprint, backed by a comprehensive track record serving over 160,000 families across the archipelago, ensures that real estate transactions directly stimulate provincial business ecosystems, keeping economic productivity close to home.     Flexible, High–Value Purchase Schemes Designed for Every Buyer  The Kaya-Sulit program introduces highly customizable terms designed to optimize upfront capital, making lot ownership exceptionally accessible. Under this limited-time initiative, aspiring homeowners can secure a premium lot for as low as a Php 7,000 reservation fee, with light monthly down payments starting at just Php 7,000, and comfortable monthly amortizations of Php 11,000, on select participating projects.  For those who prefer to stretch their full payments over a period of two years, Filinvest Land provides a baseline of up to a 30% discount under flexible terms. Meanwhile, investors seeking immediate ownership can maximize their capital with up to a 35% discount on the Total List Price (TLP) for cash payments settled on the spot or within a 7-to-30-day window.  Demonstrating the nationwide scale and high-value accessibility of this campaign, Filinvest Land has rolled out the program options across prime expansion corridors.  Investors looking to anchor their wealth can access premier horizontal communities, including Fairway View in Cavite, Amarilyo Crest Residences and New Fields in Rizal, Montebello and South Peak in Laguna, and Blue Isle in Sto. Tomas, Batangas. Down south in the rapidly progressing economic centers of the region, Ocean Cove answers the high demand for premium seaside land-banking.  Secure Your Legacy: Take Your First Step To take advantage of the Kaya Sulit home deals and secure a premier residential lot, interested buyers can begin by exploring Filinvest Land's portfolio of participating lot-only developments at the official Kaya Sulit page. Through this dedicated portal, future property owners can easily compare regional locations, discover the community that best aligns with their lifestyle and financial goals, and connect with a dedicated Filinvest property consultant to customize their payment terms.    By aligning value-driven property access with the practical economic realities of modern Filipino families, Filinvest Land transforms the dream of secure land ownership into an immediate, wealth-generating reality—seamlessly blending daily life with local livelihood opportunities to build a stronger, more resilient nation from the ground up. 

In Photo: South Commuter Rail Railway Extension Project Manager, Mr. Elias Nemesio Jose Giron;  DOTr Undersecretary, Mr. Timothy John Batan; DOTr Secretary, Atty. Giovanni Z. Lopez;  Filinvest Land EVP –Treasurer, Chief Operating Officer, and Chief Finance Officer, Ms. Ana Venus A. Mejia;  FVP, Head of Business Planning, Mr. Sean Philip R. Imperial  In a major stride toward transforming the country’s mass transportation landscape, full-range property developer Filinvest Land Inc. (FLI) has officially turned over a prime 6,000 square meter property in Bicutan to the Department of Transportation (DOTr). This strategic land handover clears the way for the development of the highly anticipated Bicutan Station, a vital segment of the North-South Commuter Railway (NSCR) Project.     Designed as a premier mega-transit hub, the Bicutan Station will seamlessly integrate two of the national government's most critical infrastructure initiatives: the 147-kilometer NSCR and the Metro Manila Subway Project. Through an innovative unidirectional track-sharing design, the station will enable Metro Manila Subway trains to operate smoothly along the NSCR line and establish a continuous and efficient transit link from Clark to Calamba and to the rest of Metro Manila.    Alongside this significant property handover, FLI signified its plan to develop the Filinvest Pedestrian Link, a direct-connection infrastructure that would connect its 6.5-hectare property and future development to the station and features an elevated pedestrian bridge crossing the East Service Road coupled with a contiguous, at-grade covered canopy walkway. The protective canopy will extend directly from the base of the elevated link to fully cover the multimodal transport pick-up and drop-off point, guiding daily commuters safely and efficiently into the station's main entrance and exit and providing a world-class passenger experience.     Powering the Economy, Connecting Communities    This landmark handover underscores FLI’s long-standing dedication to nation-building through synergistic public-private partnerships. By collaborating directly with the national government on the NSCR system, FLI aims to fuel economic momentum by directly linking living spaces with active livelihoods.    "We believe that a progressive economy relies heavily on robust infrastructure," said Tristan Las Marias, FLI President and CEO. "Our partnership with the DOTr for the Bicutan Station, which will be adjacent to one of our prime properties, is a testament to Filinvest Land's commitment to building the Filipino dream by providing efficient and convenient transportation connections to potential urban growth centers and nearby residential areas. By dedicating this land and developing the Filinvest Pedestrian Link, we are helping build a more connected nation where citizens can travel safely, efficiently, and with dignity."    A Major Catalyst for Job Generation    As construction ramps up toward a targeted completion in 2031, the massive scale of this 5.8-kilometer elevated railway segment—which includes both the Bicutan and Sucat Stations—is poised to become a massive employment driver.    The project is expected to generate 350,000 direct and indirect jobs during its intensive construction phase and eventual full systemwide operations in 2033. These opportunities will span engineering, construction, transit operations, maintenance, and local retail commerce within the transit corridor.    Elevating the Commuter Experience    For the system's estimated daily demand of roughly a million passengers, the future Bicutan Station promises unprecedented relief and convenience.    By allowing seamless transitions between the Metro Manila Subway and the NSCR's commuter and Limited Express fleets, daily travel times across the metro and neighboring provinces will be drastically cut. Furthermore, the Filinvest Pedestrian Link ensures that commuters are completely shielded from the elements. The covered walkway and elevated paths create a safe, weather-protected, and dignified transition from public utility vehicles at the public utility drop-off point directly to the train platforms.    The turnover of the property marks a pivotal milestone in the timeline of the nation’s transit history, bringing the Philippines closer to a world-class, integrated mass transit system.   

Filinvest Land, Inc. (FLI) welcomes the decisive move by the Cebu City Government and key stakeholders to end waste disposal operations at the South Road Properties (SRP), marking a significant step toward a cleaner, localized urban collection system. Speaking to representatives from 80 barangays, Mayor Nestor Archival outlined the city’s transition toward localized collection—an initiative aimed at advancing environmental stewardship, public health, and urban management for the benefit of Cebu residents and visitors. As a major long-term developer in the area, Filinvest Land views this development as a positive step forward for the SRP corridor, directly contributing to overall quality of life for neighboring communities and businesses. Filinvest Land continues to support municipal programs that foster long-term growth and environmental integrity, standing ready to align its township initiatives with the City’s evolving sustainability goals.